“Survival Strategies in Consumer Healthcare: Vitamins, Minerals & Supplements”, is a new report from Nicholas Hall & Company, Southend-on-Sea, Essex, U.K. According to the report, the growth that characterized vitamins, minerals and supplements (VMS) in the 1990s has come to an end, and the category is now under performing. The report takes a look at ingredients and their indications, reviews best marketing practices and presents key brand case studies.

For more information: Nicholas Hall & Company, 44-1702-220232; E-mail: [email protected]; Website: www.nicholashall.com.